Branding Design: Galactic Despatch

The Brief
Design a branding campaign for Galactic Despatch, a courier company. The project includes creating a logo, typographic branding solution, and an A3 style guide (Brand Book) that showcases the final design, along with guidelines for its usage across various media such as stationery, packaging, vehicles, and signage.

My Approach and Process
Logo Design:
I created a dynamic logo that integrates the letter "D" with a visual of speed and motion, reflecting the fast, efficient nature of the courier service. The design includes an orbit-like shape around the "D," symbolizing the global reach and the futuristic theme of the company. For the color palette, I used two Pantone colors—dark blue for professionalism and yellow for energy and visibility—ensuring a clean, modern aesthetic.

Brand Book:
I developed the style guide to provide consistency across all branding materials. The guide includes specifications for the logo in full color, black and white, and grayscale. It also includes detailed branding guidelines for various applications such as stationery, packaging, and vehicle design. The typography was selected to reflect the modern, sleek nature of the brand, and the overall aesthetic supports the fast and reliable image that Galactic Despatch aims to project. The style guide also incorporates mock-ups to illustrate the brand's application in real-world contexts.