Sports Drink Branding: Vigor

The Brief
Design a new sports drink brand, "Vigor," aimed at supporting athletes and fitness enthusiasts. The project includes creating a logo, packaging, and promotional materials to convey the brand's unique selling proposition (USP) and target market. The product will focus on pre-workout, intra-workout, and post-workout hydration, ensuring optimal performance and recovery.

My Approach and Process
Logo and Branding:
I developed a bold, modern logo for Vigor that communicates energy and vitality. The logo incorporates dynamic shapes and an electric motif, reflecting the brand's high-tech and performance-driven values. The color scheme includes dark blue for reliability and orange for energy, ensuring visibility and appeal.

Packaging Design:
I designed packaging for the three product phases: pre-workout (black), intra-workout (colorful), and post-workout (white). Each phase features clear messaging on hydration and energy, with sleek geometric shapes to enhance the futuristic feel. The labels include transparent ingredient information and hydration recommendations to appeal to health-conscious consumers.

Promotional Materials:
The branding extends to the campaign poster, which highlights the product’s benefits. The tagline, "Go for Vigor," is prominently featured to reinforce the brand's message of vitality and performance. The poster and other promotional materials follow the modern, energetic aesthetic to ensure consistency across all platforms.